Conversion rate optimization(CRO) is a method to increase sales without increasing traffic or ad-spend, simply by making changes to the website. 1 single eCommerce optimization probably does not yield noticeable improvements in conversion rate. We might be talking just about a 0.01% – 0.2% change. But, if you stack these small improvements over time, you…
1. Ad Impressions Metric Impressions are the number of times your ad is shown. The impression is counted when people load an ad on a third-party website, such as in search results(on Google, Bing), or their social media(Facebook, Instagram, Tiktok, etc.). The impression does not always mean someone will click on the ad and visit…
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